Hi, I'm Sam,

Founder and Money Coach at Finding Cents.

I LOVE all things personal finance and can’t wait to help you to take control of your money, and create your version of financial independence.

A bit about me:

Originally hailing from the beautiful Mt Maunganui in New Zealand, I've been calling London home for nearly 10 amazing years now. I love this city and all of the opportunities, adventures and fun it provides.

I absolutely love all things related to personal finance. From budgeting to investing, savings to spending based on your values and much more. And now, I'm here to share my expertise and guide you towards your version of financial independence!

Beyond numbers and spreadsheets, I have a wide range of interests. Travelling to new places, spending time with friends and family, going for a run or hike, playing with dogs (well any animal really - just not snakes!), experimenting in the kitchen, immersing myself in theater, pursuing personal growth... Plus much more.

But what really ignites my passion is helping others find their unique path to financial success. I firmly believe that there's no one-size-fits-all solution when it comes to managing money. That's why I work closely with each individual, understanding their personal circumstances, and empowering them to make informed decisions that light them up.

Creating a budget, saving effectively, investing wisely, and finding a spending approach that aligns with your goals - it's all about finding the right balance. I'm here to provide the guidance, support, and accountability you need to achieve your version of financial freedom (while making sure you still have many an adventure along the way!).

Nothing excites me more than witnessing people gain clarity about their finances and realising they have the power to shape their own lives. With a little knowledge and a few adjustments, you can turn your dreams into reality.

I can't wait to help you on this incredible journey!

WHAT CLIENTS ARE SAYING

Sam has really helped me to understand my money and how to manage it.

I found finances extremely daunting, I never truly knew what I was doing or where my money was going.

After working with Sam I definitely have more financial clarity, I have input all of the structures she suggested and it really is making a difference. I asked Sam to help me figure out how to pay off debts I accrued & within 6 months I am debt free!

I couldn’t recommend Sam enough, she makes you feel super comfortable and is extremely easy to talk to. Thank you for helping me to accelerate my money!"

Katy Carter, UK

Without Sam's input, I wouldn't be in the grateful position I am today.

Previously I didn't really know how to budget and although on a good salary I couldn't seem to save anything. I couldn't reach any of my goals, both financially and personally.

From setting up high interest bank accounts, to creating a budget I could work with, I was able to celebrate the achievements month on month.

Working with Sam wasn't just about saving money. I have been taught how to make other ways of making income and how to spend within budget. After a year of working with Finding Cents, I had the financial backing to set up my new business.

I have never been happier, so thank you Samantha... I wouldn't have been able to get there without you."

Dave, UK

I’m only a few weeks in and the spending plan we created is working well. I feel a lot more confident in where my money is going and how I can grow it and look after it to achieve my goals.

I’ve started saving for an extended overseas holiday next year, and have started thinking about longer term goals that I want to achieve.

I’m enjoying the accountability working with Sam provides. I’m feeling much better about the future and have been amazed at how much of an impact making some small changes has made already.

If you are thinking about working with Sam, I highly recommend doing so, you will not regret it, I promise!"

Sophie, NZ

LET'S CONNECT

Contact me below and we can discuss how we can change your financial future!

WORK WITH ME